July 8 2010
Robby Slaughter of Slaughter Development (www.SlaughterDevelopment.com) has written a new book titled, "Failure: The Secret to Success." He talks about overcoming fear of failure and allowing ourselves to experiment - even to learn by failing. Is perfectionism keeping you from experiencing more success? Robby talks about how to get past perfectionism, how to lose your fear of making decisions that might lead to failure, and even how to trust your employees when their ideas might fail. Give yourself permission to fail - its a good thing!
April 21 2010
And what do they do when they reach your site? If you can't answer those questions, you need web analytics. Doug Karr of DK New Media, author of The Marketing Technology Blog, (accompanied by the office mascot - a bird!) talks about web analytics software packages, what they can do, and why no business with a website should be without them. Doug points out that we are accustomed to free/cheap offerings on the net, but spending money on both your website and good analytics gives you access to business you didn't know was there. Web analytics can also help a business owner make decisions about how to spend resources. Prospects today are very well informed, and web analytics helps a business owner be equally well informed.
April 14 2010
"Me Too" video - making a video because your competitor did - is a bad idea. Ready-Fire-Aim Video is a waste of time and money. In this podcast, Dave Anderson of Pinpoint Multimedia talks about his unscientific formula for evaluating video options for your small business. Content used to be more important than anything but times have changed. With so many new technologies available anybody can create a video but making it grow your business is something else. Listen as Dave outlines four elements that will make video work for your business.
March 18 2010
Are you trying to customize your Infusionsoft order forms beyond what the style sheets allow? Do you want to integrate your membership site with Infusionsoft? The Infusionsoft API is what you need. The API meets a wide variety of customization needs. I spoke recently with Corey Thomas, Technical Accounts Manager, Strategic Partnerships with Infusionsoft, about the many uses of the API.
March 7 2010
Have you ever been surprised how much you ended up spending on a software that sounded cheap? Would you like to have a better way to evaluate what software really costs your small business? Harry Howe of Howe Leadership (www.HoweLeadership.com) talks with Barb Jones about the real total cost of owning software. As you listen you may start creating a checklist of things to consider. That's okay, checklists help any small business owner make better buying decisions.
February 22 2010
Every small business that uses email marketing sequences is looking for a marketing sequence that works. In this edition of CRM Strategy Sessions I talk with Lorraine Ball (www.Roundpeg.biz) about the marketing sequence she recently launched in support of her "Business Plan" products. It isn't just a great example of combining media in a single sequence, it is a great example of a sequence that produces results. To see the sequence in action go to the Roundpeg site and click on "Business Plan." There's no charge and you can even download the Business Plan format if you like.
February 10 2010
Infusionsoft has just released its Winter 2010 Update. Infusionsoft combines email marketing, client relationship management and ecommerce in one software for small businesses. This update was much anticipated by Infusionsoft users because it includes so many revisions requested by users. Corey Thomas, Technical Account Manager, Strategic Partnerships, with Infusionsoft talks with Barbara Jones of Stellar Infusionsoft Coaching about the details of the Winter Update. There is something for every user whether you are a techie or an ordinary user. Be sure to visit Stellar Infusionsoft Coaching and Infusionsoft Partners for more information on Infusionsoft.
